Taglit (Birthright Israel) Excel Re-design

Taglit Excel's website and registration process design (Birthright Israel Excel)

The Client:
Birthright Israel (Taglit) "Excel" includes Birthright's prestigious business programs engaging talented, creative Jewish young adults who follow the Business or Ventures track for a summer experience of innovation and opportunities.

The Challenges:
The goal was to display a sophisticated look that will appeal to both the young and intelligent candidates, and to build the complex registration process, serving candidates from different countries and including data uploading of images, articles, health and insurance info and so much more.

Below: The mobile version of the website

Excel website on a mobile device

Process Highlights:

The process began with analyzing our main audience, the young adults who register for the programs - it was agreed that the website needed to be inviting, up-to-date and appeal to their intellect. The next step was to reconstruct the website's flow and content, to fit young people's short span of attention, and to make the complicated registration process as quick and easy as possible.

The redesign was based on these principles and on Birthright's design guidelines. The outcome is a dynamic website with a consistent information structure that presents all the needed information and a taste of the atmosphere the programs are promising their participants.


Below: A taste of the registration process

Taglit Excel - registration process